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The inception of Apotheke

Posted on by Matt

The compendium of my scratch clothing design ideas have come generally under the name of Apotheke.. the German word for Apothecary, which I used under the pretense of it being a oddity-laden room with Doctor Moreau-ish creations in large glass bottles, skeletons in closets, and obscure measuring devices. Perfect for a catch-all cabinet of non-cohesive art. But now, I've determined a name, a concept, and early phases of branding for certain 'printed products of distinction' that fully exalt my unhealthy obsession with motorcycles and the culture around them.. my church.. Holy Motor. 

a new clothing line.. holy motor..

a new clothing line.. holy motor..